Which term refers to broad statements like 'get more customers' without specifics?

Which term refers to broad statements like 'get more customers' without specifics?

• A. Deliverable
• B. Non-Deliverable (Vague Recommendation)
• C. Evaluation
• D. Plan Marketing

Answer: (A)

In consulting, a deliverable is a concrete, specific artifact you can hand to the client, with clear scope, actions, and criteria for success. A statement like “get more customers” is broad and lacks details—who, how, by when, through which channels, and what targets or metrics? Because it isn’t a concrete output, it’s not готов to be a deliverable; it’s a vague recommendation or objective that needs refinement into a tangible plan or artifact. To make this a deliverable, you’d turn it into something concrete, such as a targeted customer acquisition plan that specifies target segments, channels, tactics, timelines, budgets, and measurable goals (e.g., increase new customers by X% in Y months, with specific KPIs). That level of specificity distinguishes a deliverable from a vague directive. So the key idea is concreteness: deliverables are concrete outputs with defined scope and criteria, while vague statements are not deliverables and should be refined into a concrete plan or artifact.

In consulting, a deliverable is a concrete, specific artifact you can hand to the client, with clear scope, actions, and criteria for success. A statement like “get more customers” is broad and lacks details—who, how, by when, through which channels, and what targets or metrics? Because it isn’t a concrete output, it’s not готов to be a deliverable; it’s a vague recommendation or objective that needs refinement into a tangible plan or artifact.

To make this a deliverable, you’d turn it into something concrete, such as a targeted customer acquisition plan that specifies target segments, channels, tactics, timelines, budgets, and measurable goals (e.g., increase new customers by X% in Y months, with specific KPIs). That level of specificity distinguishes a deliverable from a vague directive.

So the key idea is concreteness: deliverables are concrete outputs with defined scope and criteria, while vague statements are not deliverables and should be refined into a concrete plan or artifact.